Lollipop Lane Ltd
The directors decided to diversify from their mainstream business by entering the snack food sector. The client’s ethnic background gave them a unique understanding of Indian snacks and how to source the real taste of India.
DeepRed55 was commissioned to create a brand image, corporate identity and packaging. Initially, the brief was about coming up with a brand name and image that was synonymous with India.
The brand was to be a premium brand, enjoyed by people of all ages who appreciated the authentic flavours from the various regions in India.
The client asked that we consider the tone of voice and as such a strapline was required.
DeepRed55 researched various images of colonial India, images that would enable us to create a simple yet stylish message, a message to capture the spirit and flavours of the Indian sub-continent.
‘Essence of India’
‘Essence of India’ was the strapline chosen. The creative image chosen was the Howdah. The Howdah was chosen as it instantly created a sense of identity with India and the target audience.
Once the logo/brand name was agreed, DeepRed55 created simple brand guidelines and then started on the packaging design process.
10 different flavours have been created and the project continues today.
DeepRed55 is extremely proud of this work as it has been well received by all major retailers and is now on the shelves of the world famous Harrods.
- Integrated marketing.
- Single message.
- Beautiful photography.
- Consistency of product development.
- Unique Brand identity, sympathetic to target audience.
- One stop shop for all marketing requirements.
- The client is pleased to stand as reference.
- Brand Identity
- Graphic Design
- Packaging Design